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New Offers UK revearm Klick Her
Media, ICT and digitization of information
Marketing uses the Internet as a medium of communication or transmission channel of advertising. The sophistication of ICT (see the features of Web 2.0) allows for possibilities:
Identification of the target, the use of cookies
customization or configuration message
Identification of the target, the use of cookies
customization or configuration message
collection of information online
media plan
The media plan for an advertiser (media planning, in English) is the choice of media, and the timetable for implementation of media
Importance of media studies
Given their effectiveness, but also their cost, the media data and analysis are at the heart of investment choices in communication (environmental product positioning, strategy, competitors, choice of materials, risks to the customer, impact on consumers, etc.).. Media studies, carried out from measurements of impact and audience (ratings) allow advertisers to choose the most appropriate media to target their advertising campaign, buying space communication, and monitoring of distribution media. They also check the return on investment budgets.
The study of the media does not neglect the qualitative analysis:
it seeks to understand how best to segment target audiences and deliver the messages are most effective.
it includes more analysis of issues such as:
-effects of the image of the advertiser and its product
-modes of communication in an urban environment (the majority of consumers now live in urban areas).
The study of the media does not neglect the qualitative analysis:
it seeks to understand how best to segment target audiences and deliver the messages are most effective.
it includes more analysis of issues such as:
-effects of the image of the advertiser and its product
-modes of communication in an urban environment (the majority of consumers now live in urban areas).
Communication "media" and "non-media"
The announcer refers to the company placed an order for support to achieve and / or broadcast a message towards a target. For this poster, the communication policy is one of the four pillars of the marketing mix. It can take actions say
non-media communication: as public relations, direct marketing, sponsorship, viral marketing example.
communication media by using media such as posters, cinema, press, radio, television and now ICT (including especially the Web).
Media audiences
The influence of the media - provided to select relevant messages and media - is generally geared towards those who buy (the consumer-buyer). However, other indirect targets are regularly referred to:
the consumer user: one who will actually eat, use the product.
the physician: one who is deemed able to advise and / or influence the buyer.
distributor: media campaigns for a product are forcing distributors to reference a strong product offers about (hard not to sell the product known and sought by the consumer ...)
the consumer user: one who will actually eat, use the product.
the physician: one who is deemed able to advise and / or influence the buyer.
distributor: media campaigns for a product are forcing distributors to reference a strong product offers about (hard not to sell the product known and sought by the consumer ...)
