Media audiences

The influence of the media - provided to select relevant messages and media - is generally geared towards those who buy (the consumer-buyer). However, other indirect targets are regularly referred to:

     the consumer user: one who will actually eat, use the product.
     the physician: one who is deemed able to advise and / or influence the buyer.
     distributor: media campaigns for a product are forcing distributors to reference a strong product offers about (hard not to sell the product known and sought by the consumer ...)

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