Given their effectiveness, but also their cost, the media data and analysis are at the heart of investment choices in communication (environmental product positioning, strategy, competitors, choice of materials, risks to the customer, impact on consumers, etc.).. Media studies, carried out from measurements of impact and audience (ratings) allow advertisers to choose the most appropriate media to target their advertising campaign, buying space communication, and monitoring of distribution media. They also check the return on investment budgets.
The study of the media does not neglect the qualitative analysis:
it seeks to understand how best to segment target audiences and deliver the messages are most effective.
it includes more analysis of issues such as:
-effects of the image of the advertiser and its product
-modes of communication in an urban environment (the majority of consumers now live in urban areas).
The study of the media does not neglect the qualitative analysis:
it seeks to understand how best to segment target audiences and deliver the messages are most effective.
it includes more analysis of issues such as:
-effects of the image of the advertiser and its product
-modes of communication in an urban environment (the majority of consumers now live in urban areas).
