mainstream media


The mainstream media are now:

     display where professionals apply the techniques of writing advertising
     the press where professionals apply journalistic writing techniques,
     radio journalism which uses radio writing,
     TV broadcast of video montages commented,
     Web, as hypertext system of public Internet-based digital content,
     film,
     tactical media (media or nearby). These alternative means of communication: indoor display, advertising (bread bag, place mat, cup, pizza box ...).
     video games: Xbox, PS3, Wii, ...

Information can be prepared in advance by news agencies, which provide the editorial media subscribers. There are three main news agencies in the general world

     AFP (France);
     Reuters (UK);
     Associated Press (USA).

Within a medium, the medium refers to a particular means of communication (eg radio is a medium and France Inter is a support). The media is the combination of media type.

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